Go Mobile! Learn three ways mobile-friendly websites are moving businesses forward!

The mobile web is rapidly expanding. More and more, consumers visit websites via their mobile devices. By the end of 2011, more than half of Americans own a smartphone. Given the changing consumer behavior, it’s critical that businesses meet this demand and invest in a mobile website.

What is a mobile website? It’s a site built specifically for the mobile experience. It takes advantage of mobile features, including click-to-call and click-to-map, so it’s easy for users to find your business – immediately. It’s a simpler version of your regular website that’s designed specifically for on-the-go users visiting your site via a smartphone. In fact, mobile- friendly web experiences have produced an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users. (Source: Omniture, April 2010.)  Like this stat? Tweet it!

Just because a website can be viewed on a smartphone does not mean it is mobile-friendly. Let’s take a closer look at how a customized site can enhance your mobile customers’ experience.

Non Mobile Rready Website   Mobile Ready Website
Not mobile-friendly

  • Side-to-side scrolling required
  • to view entire site
  • Text is too small to read
  • Buttons are small and close
  • together, often resulting in
  • accidental clicks
arrow Mobile-friendly

  • Formatted so entire site fits on phone screen
  • Text is large and east to read
  • Large buttons are thumb-friendly
  • and make it easy for users to
  • take action

 Here are the three reasons why mobile sites are important:

1) Mobile-friendly Sites Positively Impact Consumer Attitudes

Mobile-friendly sites positively impact consumer attitudes Mobile consumers use their devices frequently and purposefully, with high expectations of the mobile sites they visit. A positive mobile experience can drive significant revenue for a business. 51% of consumers are more likely to purchase from retailers that have a mobile-friendly website.(Source: Brand Anywhere and Luth Research, November 2010.) Like this stat? Tweet it!

On the other hand, a negative mobile website experience can be quite costly. 19% of mobile users will form a negative overall perception of a company if they are dissatisfied with the mobile experience. (Source: Compuware, March 2011.)  Consumers don’t like pinching and zooming their way through a mobile site, trying to locate business information. It’s a frustrating experience that drives customers away. In fact, nearly 2 in 3 users are unlikely to return to a mobile site with which they had trouble and 40% of consumers said they’d visit a competitor’s mobile site instead. (Source: Compuware Inc. March 2010.)

By building a mobile-friendly website, businesses will not only increase revenue with current customers, but also capture customers who are dissatisfied with competitors websites.

2) Mobile Usage is Exploding, It’s Time To Prepare

For the past decade, we’ve heard about mobile: how it is changing the way we interact with one another and with our customers. In reality, usage of the mobile web had not fully materialized – until now. Consider this: 30% of all Google search queries for restaurants come from mobile

Mobile growth isn’t expected to stop. By 2015, more Americans will access the web via mobile than desktop.7 Smartphones have become an extension of people’s daily lives. They are omnipresent in pockets and purses, and consumers use them everywhere and at anytime. Google commissioned data shows, 87% of smartphone consumers use their smartphone while on-the-go, or while commuting and walking.

The Mobile Movement Study

Source: The Mobile Movement Study, Google/Ipsos

But mobile phones are no longer just for folks on the go – 93% of consumers use their smartphones at home.  With a mobile-friendly site businesses can take advantage of these new consumer habits, reaching potential customers wherever they are throughout the day. Just as consumers use their devices in a number of places, they also use them while engaged in a number of activities. Why? Smartphone users are also multi-taskers.

For those who don’t want to waste a minute of their day, smartphones enable them to be productive and connected at all times. While shopping, for instance, customers can read product reviews and locate nearby stores. As consumers evolve, it’s important for business to effectively use the mobile web to engage customers – wherever they are, whatever they’re doing.

3. Consumers Take Immediate Action on Mobile-Friendly Sites

With the click-to-call feature, a “clickable” phone number enables customers to quickly reach a business with just one touch. For mobile-friendly websites powered by DudaMobile, nearly 1 in 5 visits to a small business site leads to an immediate call to the business, with some repair services (22.3%).

By including DudaMobile’s mobile-specific features such as click-to-call, maps and directions, businesses can drive immediate in-store sales from consumers ready to purchase.

Providing customers with a mobile-friendly website makes it very easy for consumers to contact you and get to your business – fact. Consumers are hungry for this information. In fact, DudaMobile data shows the average click rate that consumers access maps and directions on mobile optimized sites is very high.

Now ask yourself: How can I use mobile’s unique features to drive customers to my business? Start thinking and begin building.

Source: DudaMobile Internal Data 2011

Source: DudaMobile Internal Data 2011

Source: DudaMobile Internal Data 2011

Source: DudaMobile Internal Data 2011

About the Author: Mike Barnes (21 Posts)

Always taking advantage of the latest Internet Marketing possibilities, Mike Barnes has become recognized for his innovations using Social Media, Text Message Marketing, QR code Marketing and Mobile Website Design and Marketing.